20% of All Purchases

Hoop ‘Til It Hurts! is a way of living. It’s doing your very best and trying your hardest to become better — a better basketball player and a better person. We created Hoop ‘Til It Hurts! to support kids who have the drive to play basketball, and provide them with the resources they need on and off the court. 20% of all sales goes towards providing uniforms, apparel  along with team and tournament fees to kids in need… Hoop “Til It Hurts! partners with organizations, like the Hoop ‘Til It Hurts Foundation and Project Education Plus, to provide them support off the court by donating laptops and support for free academic tutoring.  

Founded by Michael “Skeet” Horton

Skeet Horton wanted to find words to describe how basketball helped him overcome a childhood full of obstacles. He grew up in one of the toughest neighborhoods in Chicago. The adults around him didn’t get up and go to work every day. Drug and alcohol abuse were present. Basketball was where Skeet learned to be accountable and when he played, he gave everything. He hooped ‘til it hurt. In return, basketball gave him positive role models and the drive to become a better version of himself.

Inspired by Chicago street artists, our basketball graffiti designs are a reminder that basketball is more than just a sport. It’s an idea, a dream, proof that you can defy all odds, self-doubt and accomplish your goals. If you work hard, you will persevere, even if it hurts.

Our custom apparel is made to inspire on and off the court, and make you look good whether you’re playing pickup or out in the city.

• Never Slip Grip – Grippy yarns keep your Graffiti Crew Socks in place at all times.
• Air-Vents – Cushiony soft memory yarns learn to fit your foot improving the fit with each wear.
• Superior Moisture Management – Each sock is made with Strideline’s proven blend of 37% TC Cotton, 58% MicroPolyester, 1% Nylon, 3% Rubber, and 1% Spandex to provide maximum breathability and wick away sweat.
• Lightweight & Breathable – Stay cool during the most intense physical activities. Our socks are ultra-comfortable, lightweight, and long-wearing.
• Left/Right Specific – Thoughtfully threaded for each foot. No More Toe Bunching & Pain from A Rough, Uneven Seam.
• Original Artwork – Rep your motivation with our socks inspired by Chicago street artists. Look good and promote an uplifting message while giving back to the community with Hoop ‘Til It Hurts!, the brand created to support youth basketball.