20% of All Purchases

Hoop ‘Til It Hurts! is a way of living. It’s doing your very best and trying your hardest to become better — a better basketball player and a better person. We created Hoop ‘Til It Hurts! to support kids who have the drive to play basketball, and provide them with the resources they need on and off the court. 20% of all sales goes towards providing uniforms, apparel  along with team and tournament fees to kids in need… Hoop “Til It Hurts! partners with organizations, like the Hoop ‘Til It Hurts Foundation and Project Education Plus, to provide them support off the court by donating laptops and support for free academic tutoring.  

Founded by Michael “Skeet” Horton

Skeet Horton wanted to find words to describe how basketball helped him overcome a childhood full of obstacles. He grew up in one of the toughest neighborhoods in Chicago. The adults around him didn’t get up and go to work every day. Drug and alcohol abuse were present. Basketball was where Skeet learned to be accountable and when he played, he gave everything. He hooped ‘til it hurt. In return, basketball gave him positive role models and the drive to become a better version of himself.

Inspired by Chicago street artists, our basketball graffiti designs are a reminder that basketball is more than just a sport. It’s an idea, a dream, proof that you can defy all odds, self-doubt and accomplish your goals. If you work hard, you will persevere, even if it hurts.

Our custom apparel is made to inspire on and off the court, and make you look good whether you’re playing pickup or out in the city.

• Comfortable & Durable – Each graffiti hoodie is made with our 50/50 cotton-poly blend to generate an ultra-soft, long-wearing hoodie. Hoodies are double-stitched for durability and woven with air jet yarn for softer feel and reduced pilling.
• Superior Moisture Management – Hoodie effortlessly wicks moisture with naturally lightweight and soft DryBlend technology. DryBlend material keeps the wearer cool and sweat-free and retains its shape throughout multiple washes.
• Multi Use – Wherever you go, whatever you do, this hoodie will keep you comfy & camera ready. Whether you’re active and competitive, or casual and relaxing, you can be sure that your true colors show.
• Multiple Sizing Options – Eight sizing options allow for maximum fit coverage for youth and adults alike. Hoodie comes with a front pouch pocket and is lined to provide warmth.
• Original Artwork – Rep your motivation with our hoodies inspired by Chicago street artists. Look good and promote an uplifting message while giving back to the community with Hoop ‘Til It Hurts!, the brand created to support youth basketball.