20% of All Purchases
Hoop ‘Til It Hurts! is a way of living. It’s doing your very best and trying your hardest to become better — a better basketball player and a better person. We created Hoop ‘Til It Hurts! to support kids who have the drive to play basketball, and provide them with the resources they need on and off the court. 20% of all sales goes towards providing uniforms, apparel along with team and tournament fees to kids in need… Hoop “Til It Hurts! partners with organizations, like the Hoop ‘Til It Hurts Foundation and Project Education Plus, to provide them support off the court by donating laptops and support for free academic tutoring.
Founded by Michael “Skeet” Horton
Skeet Horton wanted to find words to describe how basketball helped him overcome a childhood full of obstacles. He grew up in one of the toughest neighborhoods in Chicago. The adults around him didn’t get up and go to work every day. Drug and alcohol abuse were present. Basketball was where Skeet learned to be accountable and when he played, he gave everything. He hooped ‘til it hurt. In return, basketball gave him positive role models and the drive to become a better version of himself.